The main question is: ”Who sells at a lower price than me?”
When trading online you face a big competitive pressure in the field of the pricing policy. The competition is enormous. There are decades or even hundreds of smaller or bigger e-shops competing against each other in one place. They offer identical product to the customers and one of the most important parameters of a successful sale is setting the correct price. There are several ways you can set the final price of the product at which you will offer it to the customer. The choice of the correct pricing therefore often determines whether the trade is successful or not.